03 Greedo's 'Never Bend' Video Is His Most Artistic One Yet
03 Greedo has released a ton of videos this year. Most of them were done by the book, with shots of him in a house or private location performing his song, often with a massive entourage or a few females at his side. His newest visual 'Never Bend,' however, shows that he has no problem getting artistic to convey the message behind his emotional music.
He has no problem getting artistic to convey the message behind his emotional music.
The visual is directed by SkyyLiineVisualz, who does a masterful job of bringing 03 Greedo's song to life. The video opens up by diving into the mind of an unconscious 03 Greedo being wheeled around in a hospital bed, followed by wide angled shots of the Watts rapper surrounded by nothing but the color black - showing how dark his thoughts can be when he lets them consume his mind.
The creative cinematics also come the performance of 03 Greedo himself. Close ups of his intense facial expressions show how much pain he harbors. At one point he takes a bullet to the leg, only to emerge stronger than ever - spazzing as he delivers the rest of the song. Suddenly, 03 Greedo wakes up in the hospital bed, alert and temporarily away from his mind's darkest corners.
03 Greedo recently announced that he's signed a deal with Universal Music Group, which means that he will have even bigger visual budgets in the very near future. He's already shown that he can churn out movie-like products independently, so there's no telling what 03 Greedo and his creative team will come up with when they have a label backing them. Watch 'Never Bend' below:
