AzSWAYE Notches A Million Plays on 'Ride With My Glock'
Organic - characteristic of, pertaining to, or derived from living organisms. (dictionary.com)
It's not very often that you can characterize a hit record's success as truly organic; as 100% a result of everyday people loving the song. Normally there's industry/label push, major blog support, a No Jumper cosign (nowadays) -- but very rarely do you see a song take off solely based on people fucking with it.
AzSWAYE isn't most artists though, and 'Ride With My Glock' isn't your average record. The South Central native just hit 1 million SoundCloud views on the song which dropped in 2015. It's crazy how much the city embraced it back then, but what may be even more interesting is the continued support the song has gotten.
AzSWAYE isn't most artists though, and 'Ride With My Glock' isn't your average record.
In today's day and age, most records have a short lifespan. They come out, the video follows, and they enjoy moderate success for a couple months. Sometimes that success period is prolonged thanks to industry support, but there's not many records that remain relevant for a year -- let alone more than two.
That's the advantage to doing things organically.
There's no false sense of success; there's no misleading statistics on plays or views. What you see is what you get; and what AzSWAYE has is a monumental accomplishment in an era that pushes back against in house success. People are reluctant to hop on a wave without confirmation that they're doing what's "cool."
With a song this hard, it's easy to see why AzSWAYE is the exception to today's rules. RobTwo lays down a beat that seems tailor made for an artist as rugged and authentic as Swaye. It's simple, relying on only a few sounds and a bass line that is impossible to ignore when it kicks in, allowing him to take full control of the song and lay down lyrics that characterize his shoot-first attitude.
Whether you've touched a gun or not, 'Ride With My Glock' resonates in your bones when you hear it. It's a chilling song, transporting you to a place where your weapon is the only thing giving you comfort. Swaye's calmness throughout may be the part of the track that sticks with you the most, as he nonchalantly describes his relationship with his handgun in a way that no one has quite done before.
It's AzSWAYE's first time hitting 1 Million, but the fact that he did it on his own makes it more like hitting 1 Billion.
It's AzSWAYE's first time hitting 1 Million, but the fact that he did it on his own makes it more like hitting 1 Billion. It's an accomplishment that deserves to be honored and should serve as motivation to anyone feeling like they can't make an impact on their own.
Perfect your craft, and make something too good for people to sleep on or forget.
